I L L U S T R A T I O N S : SAP

SAP Global Branding refreshed the SAP brand.
Simple, easy, engaging, personal and authentic are the guiding principles.
To help the Branding Team ensure that these ideas resonate in every detail,
we applied the brand principles to a variety of projects.
We have been responsible for 70% of the illustrations and 50% of the pictograms.

SAP CodeJam events take place all over the world.

SAP CODE JAM events feature illustrations of the skyline for each event location.

SAP CODEJAM illustrations are used for website advertisements.

Sample of SAP pictograms, ranging from every day objects, helping hands to animals.

SAP TECH ED illustrations reflects the developers' experiences.

SAP TECH ED illustration depicts the journey of space.
A journey that could parallel a journey of technology achievements.

CONTACT
Key Design NYC key_is@yahoo.com

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