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The Princeton Club of New York was looking to renovate their clubhouse. Rather than keep the renovation underwraps, we decided to announce the renovations and bring the members into the experience.
Since Princeton's mascot is the tiger, we created a tiger wearing a hard hat who introduced "Hard Hat Days". The tiger was used in signage and posters to inform the members of the latest details about the renovations.
When Phase One of the renovations were nearing completion, we designed a brochure that would invite the members to visit their new clubhouse. We used textures like plush fabrics and soft leather to reflect the sumputous surroundings. Ads and posters followed. We wanted to show luxury with a just a touch of comfort and familiarity. When Phase Two was complete, we designed materials for different events to celebrate the completion of the Club.
A C C O M P L I S H M E N T : Response to the "Hard Hat" capmaign was positive and we are hopeful that renewal membership is on the rise.
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