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The Down Town Association is the oldest private Club in New York City. It has a long history dating back to Franklin D. Roosevelt. The DTA has been host to countless weddings and meetings. And in recent days, it is the set of television shows and movies. The DTA was looking for a way to reach a wider audience.
With such an unique Club with so many magnificent rooms, we knew that the brochure had to be unique. We tried a variety of shapes and sizes and we arrived at a design that would reveal room after room. And each panel of the roll-fold mailer would allow the opportunity to provide details about different aspects of the DTA such as social occasions and corporate events. The terrific photographer Chris Gallagher captured the beauty and majesty of all the rooms.
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